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Pragmatic Marketing Pragmatic marketing is a framework that focuses on understanding the needs of customers and delivering products they desire. It involves interviewing prospective customers, creating a prototype of the product, and testing it with them to ensure it meets their requirements. The process continues throughout the life of the product. One approach flirts a little with relativism. It suggests that truth isn't as vital as it was traditionally thought to be. Another approach is more cautious with relativism, and focuses on the speech-act and justification theories. Track and trace Track and trace is a crucial supply chain management tool that allows companies to track the exact location of their goods at all times. This transparency helps companies improve logistics workflows, reduce time and reduce costs. In addition, it helps them improve quality and efficiency. It also reduces manual inventory counts and inspections. It also helps to avoid production disruptions due to insufficient or poor quality raw materials and appliances. During the pandemic, many companies realized that they were lacking end-to-end visibility of their supply chains. This has resulted in a rise in the demand for smart, scalable track and trace technologies that can provide more reliable, accurate data on a supply chain's performance. These new technologies could make the supply chain more resilient to disruptions in the future, and protect the health of consumers and their families. Serialisation is a feature that can be added to your CMMS to enhance the ability to track and trace your business. This will ensure that every item has its own unique identifier that can be recorded and tracked in real-time. This will help you comply with regulatory requirements for example, those related to food safety. Utilizing a digital platform such as MaintainX, which is integrated with your CMMS software, will allow you to access and analyse the data through a simple interface. The term 'track and trace' can be confusing, as it sounds similar to “follow the track.” However this is a distinct method, and it involves recording the travel of a vehicle or a shipment. The information is then available to all the parties involved in the supply chain, including the customer. This gives the customer greater confidence in the delivery and allows them to determine if it is damaged or lost during transit. At every stage of the transport process the majority of parcels are scanned digitally. The information is later made available online so that customers can check the status of their shipment anytime. This makes the process of shipping better for both the customers and the shipping companies. This enables them to provide the service at a lower price. Counterfeit detection Counterfeiting and grey market diversion cost businesses trillions of dollars a year1. pragmatic damages brands' reputations and weakens trust among consumers and in the case of medicines and food, poses a threat to public health. The ability to trace an item's status in real-time is crucial to combat this menace. However, due to the costs, digital authentication has typically been reserved for high-value items. Pragmatic's world-class visual detection technology powers a full range of counterfeit prevention products that work in tandem to protect your business. It is based on the Visual AI stack, which offers flexible and scaleable counterfeit detection for your platforms and marketplaces. Our solution is quick, accurate, and easy to use. It detects and identifies the various types of fake documents ranging from digital images to “paper” banknotes. The system works by analyzing various aspects, including watermarks, microprinting and color shifts, to ensure that your goods are genuine. This way, you'll be able to ensure your customers are safe and ensure that your products conform to the standards of quality required. This will boost your profits and customer confidence. It is also portable and can be used at any point of sale.